Our story at Optima Living

A community built with heart

In 2007, two longtime friends and healthcare professionals, Karim Kassam and Farid F. Damji, dreamed of a better way to care for seniors. Having watched their own parents and grandparents age with dignity and love, they felt called to extend that same level of care to others. Over a cup of coffee and a restaurant napkin, the foundation for Optima Living was born—a community built not just with bricks but with heart.

Turning compassion into community

What began as a vision soon became reality. In 2015, with the addition of Ali Shivji as principal, our leadership team expanded, along with our reach. Today, Optima Living is proud to offer high-quality senior living communities across Western Canada, including Independent Living, Assisted & Supportive Living, Memory Living, and Long-Term Care options tailored to every need.

Everything we do begins with heart

At Optima Living, everything we do begins with heart. Our Mission and Values guide the way we care for residents, support families, and grow together as communities. We believe that every senior deserves to live in a place where they feel seen, heard, and valued.

Our mission and values

Mission and Values

Mission

Let us welcome you home.TM
Our mission is to provide home-style living for seniors. We seek to provide the best quality of life possible by enabling each resident to experience a full and independent lifestyle.

Values

We respect you
We actively listen to create welcoming communities where everyone feels valued, comfortable and supported to live their best life.

We uphold your dignity
Your voice matters. We honour your choices and support your independence.

We work together
We collaborate to create empowered, person-centred communities enriched by our diversity.

We do the right thing
Every day, we commit to doing what’s right – because you deserve nothing less.

See what life at Optima Living is all about

Whether you’re exploring options for a loved one or planning for yourself, a guided tour is the best way to experience the warmth of our communities firsthand.