Care fueled by knowledge
Spark by Optima is an inspired set of brain health services designed to enhance the lives of seniors across all levels of care—from independent living to memory care. Practical, adaptable, and rooted in compassion, Spark empowers individuals to take an active role in managing their brain health, joy, and connection through customizable support in physical wellness, cognitive stimulation, social engagement, and nutritional well-being. It’s a proactive, evidence-based approach that meets each individual where they are—empowering people to live their best lives.
What is Dementia?
Understanding dementia enables us to offer compassionate, dignified support to seniors. At Optima Living, we take a proactive approach to supporting residents and families navigate these changes, with care that emphasizes respect, connection and community.
The Dementia journey
Supporting every stage
Dementia is a journey with stages. We’re here to support residents and families every step of the way.
Our continuum of care can include:
- Independent Living (IL) and Day Programs for early signs or symptoms.
- Assisted & Supportive Living (AL/SL), Memory Living (ML), or Memory Care (MC) as needs evolve.
- Long-Term Care (LTC) for advanced support.
What is Spark Memory Living?
Spark is more than a program—it’s a philosophy.
Rooted in the science of brain health, Spark Memory Living focuses on meaningful social relationships, personalized care, and activities that nourish the body and mind.
Our goal is simple: make daily life easier, richer, and more connected for our residents.
What makes Spark different?
People-First Approach
Thoughtfully Designed Spaces
Person-Centered Model
Family-Focused Support
The science of brain health
Spark is built on evidence-based practices that support brain health:
- Nutritious, brain-healthy meals with team members dining alongside residents
- Thoughtful menus tailored to nutritional needs
- Encouraging physical activity and movement
- Engaging activities like art classes, dog walks, and cooking sessions
Every detail is designed to help residents stay active, engaged, and well.
More than care: true connection
Spark Memory Living is designed to deliver more than support—it offers meaningful, personal care that focuses on genuine human connection.
Our team is trained to listen, communicate thoughtfully, and build strong relationships with residents. Every day, we celebrate stories, encourage social connection, and foster a true sense of belonging.
Because at Optima Living, connection is care.
The person-centred care difference
Every resident is unique. Spark Memory Living embraces that with customizable care plans that honour each person’s needs, preferences, and story.
We partner with families to ensure loved ones feel heard, respected, and at home. Our team is trained to offer not just care, but care with connection.
Our neighbourhood: designed for comfort
A dementia-friendly environment supports independence and dignity.
Our Neighbourhood features:
- Warm, welcoming décor that feels like home
Personalized suite signage with photos for wayfinding - Thoughtful layouts that encourage gathering and conversation
- The doors aren’t just aesthetic; they serve as visual cues that support orientation, reduce anxiety, and foster emotional connection for residents living with memory challenges.
It’s more than a place to live—it’s a place to belong.
Benefits of Spark Memory Living
Science-backed approach to brain health
Our mission is to provide home-style living for seniors. We seek to provide the best quality of life possible by enabling each resident to experience a full and independent lifestyle.
Ready to learn more?
Talk to our team about how Spark Memory Living can support you or your loved one.
Frequently Asked Questions
We ensure that our team levels meet the needs of our residents at all times. While the exact ratio may vary throughout the day, we always have qualified wellness team available 24/7 to provide assistance and respond to emergencies. Our team is committed to providing personalized care, no matter the hour.
Our team is trained to recognize and respond to individual needs, regardless of the time. If your loved one is awake and restless, we’ll take the time to understand why. Whether it’s a shift worker’s routine, hunger, or simply feeling unsettled, we’ll use our knowledge of the individual to provide comfort and support. It’s not unusual for us to offer a cup of tea and some quiet time with television, or to assist them in getting dressed and starting their day if that’s what they prefer.
Yes, we do. We offer comprehensive continence management, which may include toileting routines and providing incontinence products as needed. We understand the sensitivity of this issue and are committed to providing discreet and respectful care.
We aim to create a true home for your loved one, and we accommodate residents for as long as we can meet their needs. While we cannot predict the exact length of stay, we’re committed to providing exceptional quality of life in a comfortable, home-like environment for as long as possible.
Every resident has unique needs, and care services are tailored to the individual. Our care approach focuses on overall well-being, not just individual tasks. This includes ongoing support such as cueing and redirection, as well as personal care like dressing and grooming assistance. Our flexible model adapts to changing needs, providing the right level of support each day. The relationship and trust between our residents and team members are most important.
Our team receives specialized training and takes the time to get to know each resident personally. This allows us to offer assistance and care in a way that works for each individual. We adapt to their rhythm and preferences, and our trained team use creative approaches to accommodate their needs in the moment best.
We understand that not everyone enjoys eating at set times or in a communal setting. If a resident prefers to eat at a different time, that’s perfectly fine. Our neighbourhood features a functioning kitchen, and team members can prepare snacks and meals with residents whenever they’re hungry.
All of our Memory Living Neighbourhood Team members are trained to identify and respond to unmet needs. We use specialized approaches to understand each resident’s expression better and work to anticipate and address their needs proactively. We value relationships and understanding.
Our Memory Living Neighbourhood is designed to be a safe and secure environment, but it is not a locked ward. Residents have the freedom to move about the neighbourhood and enjoy its amenities. For residents who may wander or become disoriented, we have proactive safety measures in place, such as camouflaged exits and WanderGuard systems.
Absolutely! We believe in fostering a sense of community and encourage residents to participate in broader community activities, including special events, socials, and outings. Family members are also welcome to join in the fun.
Yes! Our team plans regular excursions, drives, and special trips for residents in Memory Living. We can provide some examples and pictures.
We focus on providing a combination of daily activities that mimic “life at home” to include familiar and straightforward chores. This is complemented by organized activities that are layered in with a focus on physical fitness/movement and cognitive stimulation. We want residents to feel as if they are simply living at home, doing the activities that make them happy.
We provide additional support to both the resident and their family to ensure a smooth transition. This may include spending one-on-one time with your loved one initially, using their life story to assist them in interacting with other residents, team, and their new surroundings. Understanding their likes, dislikes, and needs will allow us to support their daily path. We are here to support you and your loved one.
Let’s navigate this together
Our team is here to support you in finding the right memory care solution. Whether you’re exploring options for yourself or a loved one, we’re ready to listen, guide, and help you take the next step with confidence and care.
Talk to a Spark specialist
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