Once upon a time, social media was thought to be the domain of the young—but no more. A new wave of inspiring seniors is taking platforms like Instagram and TikTok by storm, sharing wisdom, wit, and style with audiences around the world. These vibrant individuals, often affectionately dubbed "Granfluencers," are not only redefining ageing but are also creating communities, influencing trends, and embracing self-expression in ways that resonate with their refined lifestyles.
And why not? According to the Canadian Mental Health Association, engaging with social media safely can enhance mood, foster a sense of purpose, and create new avenues for connection—especially for older adults.
Becoming a Granfluencer isn't just about chasing likes—it's about enriching your life with creativity, connection, and purpose. Whether you're already tech-savvy or just curious, you can step into the digital spotlight with grace, style, and confidence.
Curious what real-life Granfluencers look like in action? Watch this fun video showcasing a glimpse of how seniors are taking over social media with humour, style, and charisma.
What is a Granfluencer?
A Granfluencer is a senior who uses social media to share their lifestyle, opinions, fashion, hobbies, or wisdom—often building large followings along the way. Think of Helen Ruth Elam (aka Baddiewinkle) or Canada’s own Joan MacDonald, who transformed her health and inspired millions online.
But you don’t need a million followers to make an impact. A Granfluencer is someone who embraces authenticity, connects meaningfully with others, and shares a life well-lived.
Why Seniors Make Remarkable Influencers
Seniors bring something to the social media table that’s in short supply online: perspective, style, and substance.
Wisdom and life experience are incredibly appealing to younger audiences.
Style and poise refined over decades translate beautifully to platforms like Instagram.
Aspirational living is powerful at any age—and luxury, refinement, and joie de vivre are timeless.
As noted in Psychology Today, Granfluencers are reshaping the way we view ageing by boldly challenging ageist assumptions and proving creativity doesn’t fade—it evolves.
10 Simple Steps to Becoming a Granfluencer
1. Discover Your Niche
What are you most passionate about—travel, gardening, poetry, wellness, fashion, or gourmet cooking? A strong niche gives your audience something to connect with.
Reflect on what brings you joy.
Combine interests for uniqueness—e.g., "glam gardening" or “vintage poetry and modern life.”
Stay authentic. The right audience will find you.
2. Choose Your Platform
Instagram and TikTok are popular for Granfluencers due to their visual nature and large, diverse audiences.
Instagram: Great for fashion, food, and lifestyle.
TikTok: Excellent for humor, storytelling, and tutorials.
Facebook: Best for engaging with peers and local communities.
3. Craft Your Aesthetic
Your personal brand is your visual voice. It should reflect who you are while being elegant and easy to maintain.
Pick 2–3 signature colours or filters.
Wear pieces that reflect your personal style.
Use natural lighting—spaces in senior communities can be beautiful backdrops.
4. Tell Your Story
One of your greatest strengths is your life story. Your journey is not only inspiring—it’s also relatable.
Share meaningful experiences, turning points, or lessons learned.
Use your captions as mini-essays—insightful, witty, or poignant.
Don’t be afraid to be vulnerable. Emotion creates connection.
5. Collaborate Across Generations
Some of the most heartwarming—and viral—content comes from intergenerational moments. Invite younger friends, neighbours, or family members to join you on-camera.
These collaborations spark joy and open up dialogue between generations.
They humanize your voice and appeal to broader audiences.
They often lead to creative, funny, or moving content.
Many successful Granfluencers have embraced this path. For example, accounts like @excusemygrandma thrive on their generational contrast and humour. As this CBS News feature notes, Granfluencers are uniquely positioned to unite audiences of all ages—and that’s powerful.
If you’re part of an Optima Living community, you might already have a built-in crew: invite visiting grandchildren, neighbours’ family, or even local university volunteers to co-create. The outcome? Moments that feel real, joyful, and beautifully human.
6. Engage with Your Audience
The secret to growing your following? Building a community.
Respond to comments and messages with warmth.
Ask thoughtful questions in your captions.
Use engagement as a way to connect, not just broadcast.
As seen in this global feature, many older adults are not only finding joy online—they’re discovering purpose and community, often in the most unexpected ways.
7. Start Small, Stay Consistent
You don’t need a full production setup. A smartphone, natural light, and a simple idea are enough.
Start with one or two posts a week.
Choose a time of day when you feel creative.
Set gentle reminders without pressure.
8. Break Stereotypes Boldly
Challenge what people think about ageing or life after retirement. Show them your version of vibrant living.
Share life lessons, healthy habits, or book reviews.
Recommend favourite experiences, hobbies, or places.
Review products or ideas with honesty and charm.
9. Influence with Purpose
As your following grows, brands or charities may invite you to collaborate. But make your influence count.
Choose partnerships that align with your values.
Support causes close to your heart.
Attend digital workshops or media events for seniors.
10. Celebrate the Joy of It
This journey should be joyful, not stressful. Granfluencing is about sharing, celebrating, and sparking connection. From fashion-forward icons to wellness mentors, there’s no single way to be a Granfluencer. This article explores eight different types of Granfluencers that are redefining influencer culture.
Don’t worry about numbers—focus on meaning.
Use it as a creative outlet or digital diary.
Join content creation meetups or virtual clubs.
Inspiration: Granfluencers to Follow
Here are some inspiring seniors who are making their mark online:
@grandma_droniak (Lillian Droniak): Known for her candid humor and life advice, Lillian has become a TikTok sensation with her engaging content.
Follow on TikTok: @grandma_droniak@retirementhouse: A lively group of senior roommates taking the internet by storm, Retirement House blends humour, heart, and everyday moments into feel-good content. Their skits, trends, and behind-the-scenes fun prove that life—and laughter—doesn’t stop at any age.
Follow on Instagram: @retirementhouse@theoldgays – This group of longtime friends went viral for their playful takes on trending videos, their deep friendship, and infectious energy. Their content is hilarious, heartwarming, and often wise.
Follow on Instagram: @theoldgays@patriotickenny (Patriotic Kenny): An 83-year-old Navy veteran and founder of the Patriotic Kenny Foundation, Kenny shares his mission to help fellow veterans by providing them with mobility scooters. His account is filled with positivity, heartwarming stories, and his journey of giving back to those who served.
Follow on Instagram: @patriotickenny@sueandgeoff_ (Sue and Geoff): A delightful senior couple sharing their adventures, travels, and heartfelt moments, inspiring followers with their enduring love and zest for life.
Follow on Tiktok: @sueandgeoff
How Senior Living Communities Support Your Creative Passions—Including Granfluencing
Senior living communities are designed to support vibrant, engaged lifestyles—where older adults can continue to grow, explore, and express themselves. Whether your passion is painting, baking, gardening, storytelling, or even social media content creation, today’s retirement communities offer the environment and resources to help you thrive.
Becoming a Granfluencer is just one of many exciting outlets that can emerge from this kind of supportive setting. With thoughtfully designed amenities like sun-filled common areas, lush gardens, and wellness studios, residents have easy access to visually appealing spaces that can inspire creativity. These areas also double as ideal backdrops for personal projects—whether you're capturing a photo for Instagram, journaling by the fireplace, or joining a book club discussion on Zoom.
Importantly, the sense of community plays a powerful role. Regularly scheduled activities, collaborative clubs, and intergenerational events create natural opportunities for connection and creativity. From trying out a new skill to finding a group with shared interests, residents can pursue their passions with encouragement and companionship.
Whether you’re stepping into the spotlight as a Granfluencer or simply rediscovering a long-held hobby, senior living communities offer the tools, space, and support to make your next chapter one of joyful exploration.
Explore the diverse Optima Living communities and find the one that feels like home.
Let Your Voice Be Heard
Becoming a Granfluencer is more than a modern trend—it’s a form of self-expression, enrichment, and joyful connection. Whether you're sharing curated outfits, life advice, or your favourite Earl Grey blend, your voice matters—and there's an audience eager to hear it.
For a behind-the-scenes look at what it really takes to become a Granfluencer, the short docuseries Next Top Granfluencers follows twelve older adults as they navigate TikTok, creativity, and their newfound audiences.
At Optima Living, we believe creativity doesn’t retire—it refines. Why not explore a new kind of spotlight? Your next great chapter could begin with just one post.
Continue your journey here
Looking to take the next step or simply stay connected? Here are a few helpful links:
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About Optima Living
At Optima Living, senior living is about thriving - not just residing. We're redefining aging with purpose by creating communities where residents live well, with dignity, connection, and joy.
Rooted in our guiding principle, "Let us welcome you home," we offer Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across a growing portfolio of over 4,600 suites. Our CARF-accredited communities are a gold standard in quality and innovation.
With a team of more than 3,300 dedicated professionals, we serve over 4,800 residents - focusing on what matters most: People, Place, and Community. From coast to coast, we're committed to delivering exceptional care and experiences that help every resident flourish.