Optima Living’s Innovative Marketing Efforts Receive Three Aspect Marketing & Advertising Awards

EDMONTON, AB and VANCOUVER, B.C. / ACCESSWIRE / April 27, 2023 – Taking an unprecedented approach to marketing, advertising, and media in the Senior Housing and Senior Living industry, Optima Living has received three Aspect Marketing & Advertising Awards in the following categories: Senior Housing & Senior Living Multimedia Campaign Award for the Live Your Best Life Campaign, Video / TC Campaign Award for Optima Living TV, and Multimedia Campaign Award for the Live Your Best Winter Campaign.

The Aspect Marketing & Advertising Awards recognize the industry’s best examples of marketing and advertising. The winners are reviewed and chosen by an esteemed panel of judges, each respective experts in excellence and innovation in the care continuum. 

“Optima Living’s goal is to help people live their best life, and we are proud to receive these awards affirming our leadership in showcasing our communities as vibrant and joyful places to call home,” said Carmen Chung, Senior Marketing Manager at Optima Living. “We have been pushing the envelope in our digital media and design efforts to add innovative value to our residents, and we are thrilled to see the impact it has made. We are excited to continue building a foundation in which Optima Living can scale our purpose and welcome seniors home.”

2023 Senior Housing & Senior Living Multimedia Campaign Award (Live Your Best Life Campaign) 

On a mission to challenge and change negative perceptions of senior living, the Live Your Best Life Campaign was aimed at creating awareness in key communities of Optima Living residences, serving as representation of the joyful and active living within the residences. The success of this campaign created new core initiatives for how Optima Living is approaching advertising to seniors going forward, and will continue to run as an active campaign for the foreseeable future.

This campaign was lead by Iconium Media with concept development by Red Rocket Creative Strategies. 

2023 Senior Housing & Senior Living Video / TV Campaign Award (Optima Living TV)

Optima Living TV is all about the power of the story. Organized around goals that promote active living and education, the featured content exudes our values of pluralism, friendship, the celebration of cultural holidays, and more. Primarily featured on the Optima Living TV Youtube Channel, the episodes are arranged in three categories; Knowledge Specialists, Lifestyle, and Health Tips. Each episode brings valued enrichment to our residents and is part of our dedicated contribution to their overall well-being. 

This campaign was lead by Iconium Media with logo design by Red Rocket Creative Strategies. 

2023 Senior Housing & Senior Living Multimedia Campaign Award (Live Your Best Winter Campaign)

With a cold Canadian winter fast approaching, we launched the Live Your Best Winter Campaign, encouraging residents to revel in the all-inclusive, carefree lifestyle of Optima Living residency. Motivating new residents to move in before the winter snow greeted us, this campaign was intended to reform perception about the winter blues for seniors, and rewrite the season to be one filled with activities, fun, and friendship within their Optima Living communities. 

As part of Optima Living’s unrivaled approach to seniors’ wellness and active living, we focused our 2023 efforts to fuel easily digestible content for our community of seniors and the people who love them. In addition to community building, activities, and top-tier care, we have spearheaded our marketing and advertising campaigns with the goal of innovative delivery, honoured to be recognized by the Aspect Marketing & Advertising Awards for our efforts. 

This campaign was lead by Iconium Media.

About Optima Living 

Canadian owned and operated in Western Canada, Optima Living strives to deliver high service standards and adapt to resident needs. Optima offers a range of senior living options through its portfolio of 33 assets (3,400+ beds), including Independent Living, Assisted Living, Supportive Living, Long-Term Care, and Memory Care. With over 2,000 employees in Alberta and British Columbia caring for over 4,000 residents, Optima's dedication to building partnerships and integrating communities remains guided by our North Star - Let us welcome you home. Learn more at OptimaLiving.ca.


Alyssa Barry
Media Relations
[email protected]