Edmonton, AB – June 6, 2025 – Optima Living has released its latest Year in Review, spotlighting a year of strategic progress, operational excellence, and continued leadership in seniors housing and care across Western Canada. The report provides a detailed look into key focus areas, including Community & Market Leadership, Industry Leadership, and the organization’s Big Rocks Leadership framework.
In 2024, Optima Living reinforced its position as a top-tier seniors housing provider by advancing its four key priorities: Operational Excellence, People, Growth, and Governance & Risk Management.
“Optima Living is defined by three core pillars: we are purpose-driven, value-based, and growth-oriented,” said Principals Ali Shivji, Farid Damji, and Karim Kassam in their opening message. “Our purpose-driven approach, guided by our North Star—Let us welcome you home—reflects our unwavering commitment to creating a nurturing environment for seniors since 2007."
Throughout 2024, the organization made strategic decisions to stabilize operations, enhance efficiencies, and prepare for future acquisitions and development opportunities. Highlights include:
Reduced reliance on third-party staffing agencies by over 70%, enhancing workforce stability and resident care.
Introduced Shining Stars, a peer recognition program, and Rising Star, a best-in-class leadership development initiative.
Hosted strategic gatherings such as the annual Leadership Summit, Base Camp, and Big Rocks sessions.
People-centered leadership was a defining feature of the year, with the introduction of Shining Stars, a peer recognition program, and Rising Star, a new leadership development initiative designed to build capacity across communities. Strategic gatherings such as the Leadership Summit, Base Camp, and Big Rocks sessions further aligned business priorities with investor and partner expectations.
As the only top-ten Canadian seniors housing operator focused exclusively on Western Canada, Optima Living continues to build on its geographic strength and local expertise to grow its footprint and serve more seniors across the region.
Discover the full 2024 Year in Review and learn how Optima Living is transforming senior care in Canada. Visit: https://optimaliving.ca/assets/optima-living-2025-yearinreview-digital-final.pdf
At Optima Living, senior living is about thriving, not just residing. We’re redefining aging with purpose by creating communities where residents live well, with dignity, connection, and joy.
Rooted in our guiding principle, “Let us welcome you home,” we offer Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across a growing portfolio of over 4,600 suites. Our CARF-accredited communities are a gold standard in quality and innovation.
With a team of over 3,300 dedicated professionals, we serve more than 4,800 residents, focusing on what matters most: People, Place, and Community. From coast to coast, we’re committed to delivering exceptional care and experiences that help every resident flourish.
Discover how we are changing the landscape of senior living at https://optimaliving.ca/.
Optima Living: Let us welcome you home.™
Optima Living operates Independent Living, Assisted Living, Supportive Living, and Memory Care communities in Alberta and British Columbia.