Optima Living Unveils Refreshed

Brand Identity:

A Fresh Look, the Same Heart

We are proud to unveil a refreshed brand identity that reflects our organization’s growth, purpose, and continued commitment to residents, families, and team members across Western Canada.

What began as a simple sketch between two founders—on the back of a napkin over coffee—has become a leading provider of Independent Living, Assisted Living, Supportive Living, and Memory Living communities. Optima Living’s expansion from one residence to 40 across Alberta and British Columbia underscores a growing need for high-quality, thoughtful seniors’ housing in Canada. Now, Optima Living’s new visual identity honours that original vision while embracing a bold future.

At the heart of Optima Living’s brand remains its North Star: Let us welcome you home. 

Optima Living's Year in Review

Optima Living's Year in Review spotlights a year of strategic progress, operational excellence, and continued leadership in seniors housing and care across Western Canada. 

Learn more and discover the full 2024 Year in Review!

Our most recent Optima Living TV episode features Bhawan Brar, Regional Director of Quality Care for B.C., offering valuable insights on how to navigate the conversation around moving to a senior living community. This episode provides supportive guidance for families during an important time of transition.

Be sure to download the free conversation starter guide included in the episode. Don't miss out, watch the full episode today!

Enjoy the great outdoors!

With warmer days ahead, it’s the perfect season to spend some time outside. Whether you’re tending to the garden, taking a peaceful stroll, or simply unwinding, make the most of the fresh air and sunshine!

Happy Father’s Day from Wisteria Place! We had a wonderful time honouring the incredible fathers, grandfathers, and father figures who fill our community with wisdom, kindness, and stories.

Cottonwood Village's Supper Club enjoyed an afternoon at the Saskatoon Farm, near Okotoks! 

Happy Father's Day from Cottonwood Village. We celebrated with exciting sports trivia and delicious charcuterie!

We had an amazing time celebrating Philippine Independence Day! 
Our amazing Filipino team members, along with their talented children, took the spotlight with cultural dance performances, stories, and traditional attire. 
A big thank you to our chef who prepared delicious Filipino snacks.

Our residents enjoyed a relaxing afternoon with some summer-themed colouring at Laurel Heights! From beach scenes to blooming gardens, creativity was in full swing.

Our recent food bank drive was a big success, all thanks to the generosity of our community! Together, we made a positive difference for those in need.

Our recent food bank drive was a great reminder of the power of community. Thank you to everyone who contributed and helped us make a positive impact locally.

We spent a toe-tapping afternoon with The Britz!  Our residents were all smiles as the music filled the room. We had so much fun singing along to the classics we love. What a show!

Edmonton may not have brought home the Stanley Cup, but the true victory was the joy and laughs our residents have shared. We’re so proud of the Edmonton Oilers for an unforgettable playoff run! Here’s to the memories we made.

Candy’s Piano Studio brought the magic of music to Everitt Gardens! These young musicians' performances were a delight from start to finish.

Happy Father’s Day from Everitt Gardens. We had an amazing time celebrating Father's Day with an afternoon social! 

We recently held a food bank drive to support those in need. Thanks to our generous community, we were able to make a meaningful local impact!

We recently gathered with our amazing residents to cheer on the Edmonton Oilers!  The energy was electric as we celebrated.

We’re proud to share that our recent food bank drive was a success! With the support of our amazing community, we were able to give back and help local families.

We had the pleasure of welcoming our Principals and Senior Leadership for a special visit last month! Thank you for spending time with our residents and team, it meant so much to all of us!

Seniors Week at Rutherford Heights was one to remember! From beers in the courtyard to an incredible afternoon of resident awards and a fun-filled carnival, we spent the week celebrating the vibrant hearts and stories that make our community so special.

Our residents thoroughly enjoy pet therapy day! For seniors, pet therapy can have a profound impact. With the unconditional love of therapy animals, residents in senior living communities experience companionship, reduced anxiety, and enhanced emotional support.

We had a blast at our recent BBQ and Summer Games! From water balloon tosses (featuring some brave leadership team members) to friendly competitions and plenty of laughs, it was a day to remember.

Our recent Super Mega Bingo event was a big hit! Residents enjoyed tasty snacks, great company, and a few exciting rounds of bingo.

On the first day of Seniors' Week, we stopped by Golden Circle for their Seniors' BBQ! With a special visit from the Cycling Without Age Rotary bikes, we had tons of fun. 

On the second day of Seniors’ Week our residents attended the Mayor’s Rustic Roots Social. Delicious apple pie with ice cream, a down-home country band, and lots of prizes made for a fun-filled afternoon. 

We recently hosted a food bank drive to help support those in need. Thanks to the kindness and generosity of our residents, team members, and community, we were able to collect a meaningful donation for our local food bank.

We’re excited to share that a beautiful new art installation is underway in our long-term care wing! This piece beautifully reflects the Salmon Wing.

Our food bank drive was a success! We’re so grateful to everyone who donated, your generosity is making a real difference.

We have suites available across our various communities, and we'd love to show you around. To get a feel for what living in our communities is like and to meet some of our residents and team members, you can book a private tour. Click the link below to schedule your visit. We hope to see you soon!

 “Anyone who keeps the ability to see beauty never grows old.”

- Franz Kafka